Vision

To create a professionally empowered community media culture that uplifts the lives of the disadvantaged.

Mission

To provide comprehensive communication models and strategies that maximizes the efficiency of all social development initiatives. We facilitate both mainstream and community media that reduce the development gap between the urban and the rural.

Our Goals

• To establish and strengthen networks among the local community radio, regional broadcasting stations, podcasting sites, media houses and other media outlets and maintain a central mechanism to localize their content, productions. Ideas, strategies in terms of empowering local community media.
• To encourage the use of broadcasting for social development
• To conduct training and capacity building programmes, develop leadership skills for the community journalist and enhance their calibre in the field of community media and uplift the overall standard of Sri Lankan community media.
• To facilitate women representation, participation and engagement in community media.
• To encourage the use of digital and modern technology among the community radios, regional radios, media houses, local podcasting centres and regional media outlets.
• To create a strong platforms and forums to the existing community media centres by means of sharing local experience, knowledge, findings and achievements and introducing national guidelines to the centres.
• To create a comprehensive macro environment for the Citizen Journalism and facilitate relevant modern ICT applications
• To promote cross cultural productions, diversity, pluralistic value, gender equality, good governance, democracy, engagement, humanity, local cultures and languages, and localize quality productions among the community media stations, institutions, and relevant academia.
• To conducting seasonal content analysis of the existing community radio stations and communicates the results to the relevant stations.
• To introduce the internet community radios throughout the country and create links with people.
• Forming a local resource pool in terms of utilizing knowledge and skills to the neighbour stations
• To provide room for research on media and communications
• To provide guidance and advice to improve the standards of the existing community radios, regional broadcasting centre, media houses and other community media outlets.
• To link the schools, social service organizations, youth development centres, rural development organizations, higher studies Institutes, local access points with community media.
• To make arrangements and awareness to air the community radios through Frequency Modulation (FM).
• To provide Monitoring and Evaluation consultancy service for the community based development initiatives, within and outside the organization through professional experts.